Working at Bello Dolce, Ice cream shop is not only taught us how to make and serve ice cream and drink, but also how to survive in business environment. We have to consider everything from cost to marketing. Radio Hua hin is one of our choice to promote our business.
After we made decision to do some marketing for our shop to attract more customers and let local people know about us or even realize that we existed in Hua hin, we talk with many friends, who own business here. Actually they are Pisa and Max, owner of Homeless furniture. They recommend us why not you try to advertise in the radio and they introduce us to Richard of surf FM 102.5. That is how all our advertising journey start.
First time we went to his station and talked about our idea and how to make the advertising. Richard gave very clear introduction to radio and how does it work with audience. With his experience in Radio business, he taught us what is the best way to deliver what we want to say to our target group, what kind of sound that can attract attention and even correct our broken English. We took his advice and decided to produce the first advertising. Short and simple, easy to understand. We agreed to use Miky’s voice, which has some Italian accent in order to represent Italian product itself and of course it is free of charge.
One ads and another ads gave us more and more experience how to make more advertising as well as fun to see how does it work. Miky’s voice and kid’s voice, who are Richard ‘s son and daughter made it more interesting to hear. After we released our ads, we got good feedback with customer can remember our brand as well as our product.
Today we visit Richard again but for breakfast show in Marriott Hua hin. Miky found out he really enjoy and hope there is good feebdack 😉